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Utilikilt
Mocker with inside pockets |
Could you imagine a product market
with absolutely no product development?
Of course you couldn't. How should our cars look like had there
been no new models or re-launches during, say, the last 50 years?
(Have a look on Cuba).
The kilt market might come close to, due to traditionalists who are
against any new thinking with regard to the kilt.
Well, we better not exaggerate; after all we have got the
semi-traditional casual tartan kilt and perhaps even more important,
the modern kilt.
The modern kilt or the
contemporary kilt has been referred to a couple of times and it is
an evolution of the traditional kilt, meaning it could look rather
much the same but also be quite different.
It is typically very casual, like blue jeans.
The best known modern kilt is probably the Utilikilt, invented around year 2000 by an American, Steve Villegas who is running his business from Seattle, USA.
The Utilikilt comes in various colours and models.
Today around 20 enterprises, most of them American and Canadian, market various brands and types of modern kilts.
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The Utilikilt
Original has cargo pockets |
Unlike traditional kilts modern kilts require no accessories -
they have pockets - and typically they go into the washing machine.
Often a modern kilt is worn with boots or heavy shoes. Despite
no tartans the modern kilt has become extremely popular with
Scottish descendants in the US. In future modern kilts could very
well become the choice of non-Scots, being even more versatile (pockets
and handling) and all the time undergoing improvements (product
development).
Even if the Utilikilt looks quite different to a traditional kilt it is most masculine by design.
The price is 187,50 US Dollars (Original and Mocker) plus shipping, taxes and local VAT.
To an EU-resident that amounts to a price about 25 % above that of a pair of Hugo Boss jeans.
Not the cheapest kilt in the world but craftsmanship and durability are excellent.
Should you consider wearing a contemporary kilt for functions where a more formal look is asked for; maybe you should take a look at 21st Century Kilts.
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